UX-Driven Product Designer
Suguru “Sug” Nishioka is a San Francisco based product designer, inventor and entrepreneur.
I currently serve as the Chief Product Officer at Near to revolutionize the senior healthcare industry and beyond. Incontinence care hasn't changed much in decades. We think it's time for a new approach. That’s why we created a connected incontinence solution that's designed to help caregivers work smarter when caring for people with incontinence. I combine effective product management methodologies and my hands-on expertise in design innovations—including several awarded and pending patents—to define new product categories and support expansion into new domestic and international markets. With my truly remarkable colleagues at Near and our inspiring partners, I am committed to make a meaningful and impactful difference in people’s lives. Learn more about Sug >
Product & Feature Definition
User Experience Design starts from the inception of a product and its features. Instead of wrapping a raw technology in pretty clothes, my method is to work closely with everyone from product management, engineering to marketing and account managers, starting at the initial conception and definition stage to shape the product and its features from the user's point of view.
Hands-on UX/UI Design & Front-end ArchitecturE
"Let me mock that up real quick and show it to you" goes long way in the fast-paced start-up environment. I take pride in being an experienced hands-on designer before being a director or a manager. Throw anything at me — proof-of-concept designs, information architecture, mockups, specifications, technical vendor communications, ID drawings and everything in between.
Design methodology & future innovations
Hands-on is good, but where do you go from there? I believe setting up a design methodology and building an evolvable creative team environment will be the key to push the business and its products to the next level. I strive to mentor designers, develop future innovations and collaborate with investors, parters and customers, and above all, to create the next greatest product for the future generation.