Designer, Entrepreneuir, Fine-Art Photographer.


My name is Suguru Nishioka, and my friends and colleagues call me Sug (like "Doug", not "Sugar"). I consider myself a designer more than anything else. Trained in new media/interactive design, traditional arts and civil engineering, I offer 15+ years of professional experience in fast-moving SF Bay Area start-up environment and hands-on expertise in user experience and product design including product management, app/web/IoT front-end architecture, industrial and mechanical design, and everything in between for both consumer and large-scale corporate customers. I have been recognized for developing and implementing scalable and adaptable product development methodologies to often chaotic start-up team environment. I always look for a challenge and strive to innovate, design and deliver products that make people’s lives better.

I studied Civil Engineering at National College of Technology in Japan and received a B.F.A. in New Media Design at Academy of Art University. 

I’m currently serving as the Chief Product Officer at Near to revolutionize the senior healthcare industry and beyond.

In my personal life, I’m a cat servant, film photographer, print maker, certified Master Diver, motorcycle rider and a wrist watch enthusiast.